Privacy Policy

Effective Date: 25/09/2024

At Ernie’s, we are committed to protecting your personal data and ensuring transparency in how we use your information. This privacy policy explains how we collect, use, store, and protect your personal information.

 

Who we are

Our website address is: https://ernies.je.

 

Information We Collect

We may collect the following information from you:

• Personal Identifiers: Name, email address, and phone number.
• Usage Data: Information about how you use our website or interact with us online.
• Purchase Information: Details of transactions you have made with us.
• Survey Responses: Feedback you provide in our surveys, which may include opinions and preferences.

 

Use of Google Analytics and Facebook Pixel

At Ernie Le Feuvres Ltd, we use Google Analytics to collect and analyze information about how visitors interact with our website. Google Analytics uses cookies to gather data such as IP addresses, device information, and browsing behavior, which helps us improve the user experience. We also use the Facebook Pixel to track user engagement and optimize our advertising efforts. Both tools may collect anonymized data, and this information is shared with third parties such as Google and Facebook for analytics and marketing purposes. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on, and control how Facebook uses your data through Facebook’s ad preferences.

 

How We Collect Your Data

We collect data in the following ways:

• Directly from You: When you fill out forms, complete surveys, or engage with us via our website or in-store.
• Automatically: Through website tracking technologies (such as cookies) that record information about your interaction with our website.

 

How We Use Your Data

We use your personal data for the following purposes:

• To Provide Services: To fulfill orders, deliver vouchers, and offer customer support.
• Marketing Communications: With your consent, we use your data to send promotional offers, updates, and newsletters.
• Improving Our Services: To analyse customer feedback and website usage to enhance the user experience.

 

How Long We Retain Your Data

We will keep your personal data only for as long as is necessary to fulfil the purposes outlined in this privacy policy or to comply with legal obligations.

 

Sharing Your Data with Third Parties

We may share your data with trusted third parties, including:

• Service Providers: Such as email marketing platforms (e.g., Mailchimp) to send newsletters and promotions.
• Analytics Services: To better understand website usage and improve our services.

We will never sell or rent your personal data to third parties.

 

Your Data Protection Rights

You have the following rights regarding your personal data:

• Right to Access: You can request a copy of the personal data we hold about you.
• Right to Rectification: You can ask us to correct any inaccuracies in your personal data.
• Right to Erasure: You can request that we delete your personal data under certain conditions.
• Right to Withdraw Consent: You can withdraw your consent for marketing communications at any time.

 

How to Opt Out

If you wish to stop receiving marketing communications from us, you can:

• Click the “unsubscribe” link in any of our marketing emails.
• Contact us directly at Matt@ernies.je to request removal from our mailing list.

 

How We Protect Your Data

We use appropriate technical and organizational security measures to protect your personal data against unauthorized access, alteration, or disclosure.

 

Changes to This Privacy Policy

We may update this privacy policy from time to time. When we do, we will update the “Effective Date” at the top of this page. Any significant changes will be communicated to you via email or through notices on our website.

 

Comments

When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymised string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service Privacy Policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.

 

Media

If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

 

Cookies

If you leave a comment on our site you may opt in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

 

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Who we share your data with

If you request a password reset, your IP address will be included in the reset email.

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where your data is sent

Visitor comments may be checked through an automated spam detection service.

We collect information about you during the checkout process on our store.

What we collect and store

While you visit our site, we’ll track:

• Products you’ve viewed: we’ll use this to, for example, show you products you’ve recently viewed
• Location, IP address and browser type: we’ll use this for purposes like estimating taxes and shipping
• Shipping address: we’ll ask you to enter this so we can, for instance, estimate shipping before you place an order, and send you the order!

We’ll also use cookies to keep track of basket contents while you’re browsing our site.

When you purchase from us, we’ll ask you to provide information including your name, billing address, shipping address, email address, phone number, credit card/payment details and optional account information like username and password. We’ll use this information for purposes, such as, to:

• Send you information about your account and order
• Respond to your requests, including refunds and complaints
• Process payments and prevent fraud
• Set up your account for our store
• Comply with any legal obligations we have, such as calculating taxes
• Improve our store offerings
• Send you marketing messages, if you choose to receive them

If you create an account, we will store your name, address, email and phone number, which will be used to populate the checkout for future orders.

We generally store information about you for as long as we need the information for the purposes for which we collect and use it, and we are not legally required to continue to keep it. For example, we will store order information for XXX years for tax and accounting purposes. This includes your name, email address and billing and shipping addresses.

We will also store comments or reviews, if you choose to leave them.

Who on our team has access

Members of our team have access to the information you provide us. For example, both Administrators and Shop Managers can access:

• Order information like what was purchased, when it was purchased and where it should be sent, and
• Customer information like your name, email address, and billing and shipping information.

Our team members have access to this information to help fulfill orders, process refunds and support you.

What we share with others

We share information with third parties who help us provide our orders and store services to you; for example —

Payments

We accept payments through PayPal. When processing payments, some of your data will be passed to PayPal, including information required to process or support the payment, such as the purchase total and billing information.

Please see the PayPal Privacy Policy for more details.

When shopping, we keep a record of your email and the basket contents for up to 30 days on our server. This record is kept to repopulate the contents of your basket if you switch devices or needed to come back another day. Read our privacy policy here.

By using this extension, you may be storing personal data or sharing data with an external service. Learn more about how this works, including what you may want to include in your privacy policy.

 

Contact Us

If you have any questions about this privacy policy or how we handle your data, please contact us at:

Ernie’s
Email: Matt@ernies.je
Address: Cranwell, Rue De Bechet, St John JE3 4FT
Phone: 01534 482776

 

Cookie Policy

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